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Smokehouse Bar-B-Que Branding

Smokehouse Bar-B-Que is an authentic barbecue restaurant located in Lindsay, Texas. This restaurant originally opened in 1972 and to this day serves the best barbecue and homemade sides in the state of Texas, hands down! I developed a complete branding for this restaurant which includes a logo, stationary, to-go packaging, three advertisements, and a commercial. My goal was to add value to Smokehouse Bar-B-Que by designing a brand that can stand out and compete with the fast food market.

Skills Demonstrated:

Brand Design, Logo Design, Stationary Design, Package Design, Advertisment Design, Commercial Design

Technology Used:

Illustrator, Indesign, Photoshop, After Effects


The process for branding Smokehouse Bar-B-Que required hundreds of sketches. Every piece that I designed went through the process of being an idea, to a sketch, to a mock-up, to a final piece. Many iterations of each design were created and compared to each other to assure that the final design was nothing less than perfect. Shown are some of my sketches that I drew during the process.

Designed and developed by Steven Simon 2017.